Why Your Business Website Is So Important to Your Overall Online Presence
It never fails that when I’m working with clients on their overall marketing strategy one of the main things I hear from them is "We need to re-design our site." Or during my strategy sessions and online audit of their website and current marketing tactics, I typically find that they need to update certain aspects of their website or even need a total re-design. This is expected and just part of a good marketing strategy. However, some businesses don’t fully understand the need for website enhancements, ongoing maintenance, or redesigns. Let’s discuss some of the reasons it’s important to be on top of your website game.
Why is your website so Important?
1. Your website should tell your story.
It should be an evolving representation of your growing business. It should educate the viewer about everything they need to know about your company (products/services, company history, company mission, include photos, testimonials, company differentiators vs. your competition, current events, contact info, etc.) It's your company "story." So, if your website doesn’t accurately reflect who you are, what you do, and the value you bring, it could be hurting your business more than helping.
2. As the “hub” of your online presence, an effective website is essential.
Your business website is where most of your advertising and marketing are directing visitors to in order to view your services, products, about us page, specials or discounts, videos, photos, event information, articles, and more. If your website is not presentable with current branding, SEO-friendly, with good user experience and call to actions, you will be wasting money and effort on advertising and marketing activities, as your website will most likely not be effective at converting visitors to leads and customers.
3. To help your overall online ranking, leading to more qualified leads.
As the hub of your online presence, with proper technical SEO, on-page SEO, and consistent blogging your website can attract visitors, growing your organic traffic overtime which helps your overall online ranking for the keyword search terms you want to rank for. Therefore, consistent updates to your website should done to continually grow your online ranking, which in turn can drive more qualified leads.
In some cases, a company’s website was designed so long ago, that the web design technology has improved so much that it is imperative that they do a re-design. The money they may need to invest to update their website will be well worth it in the long run and will position their company where it needs to be to move forward with a successful marketing campaign.
I work with established, reputable digital and web design firms that help my clients put their best foot forward when it comes to having a well-designed and responsive website. I also manage the web design project for my clients so they don't have to deal with the day-to-day correspondence and small details that arise. And, because I know their business goals, I can help them create a website design that will align with their overall marketing strategy and continue to grow with their future marketing and sales efforts.
For more information on Infuse Marketing’s services, contact us or schedule a free introductory call to assess your needs.
Infuse Marketing, LLC
Infuse Marketing is a marketing consultancy offering fractional CMO services, marketing strategy, marketing analysis and marketing management services.