A Fractional CMO Agency
Infuse Marketing is a fractional CMO agency partnering with organizations to help them achieve their business goals through expert marketing services.
As your fractional marketing leader, we develop integrated marketing strategies, build and manage your strategy, team, outside agencies, conduct market research, and analyze & optimize your campaigns to maximize return on your investment.
All within your budget.
Are you a CEO or owner still managing marketing?
A fractional CMO can become your strategic partner to manage your marketing strategy, team, and outside agencies — within your budget!
Many CEOs and owners in small and middle-market companies find themselves managing a small internal marketing team or supervising outside agencies — all while still lacking the clear direction, leadership and strategic focus needed to drive real growth. Without a seasoned marketing leader, it’s easy to waste time on tactics that don’t move the needle, overspend on agencies, and default to firefighting instead of planning for long-term results.
A fractional Chief Marketing Officer gives you the executive-level insight and leadership you need without the full-time cost — someone who becomes your strategic partner to define your brand positioning, align marketing with sales, streamline execution, lead your team or agency partners, and ensure every dollar you spend helps you hit your growth goals.
Debbie Weinstein
Fractional CMO
As a fractional Chief Marketing Officer (fCMO), I work with middle-market companies, startups, and small business owners who need experienced marketing leadership but aren’t ready to invest in a full-time executive. Many leaders end up managing marketing themselves or coordinating agencies without a clear strategy in place. I step in to provide that strategic direction and oversee execution, so marketing works harder — and business leaders don’t have to do it all.
With more than 25 years of experience in both corporate and agency environments, I’ve spent my career helping businesses turn big-picture goals into smart, integrated marketing and sales strategies. What I enjoy most is partnering closely with leadership teams to build plans that are realistic, aligned, and designed to drive real results — not just activity.
That starts with understanding the heart of the business: its mission, competitive landscape, and ideal customers. From there, we clarify brand positioning and messaging and determine the best ways to communicate value. These fundamentals are what fuel brand awareness, generate qualified leads, and keep customers coming back.
I also stay closely involved in execution — tracking performance, optimizing along the way, and using data to guide decisions. That ongoing oversight helps ensure marketing dollars are spent wisely and makes it clear when it’s time to stay the course or pivot to get better results.
SERVICES
Marketing Strategy and Advisory
Let us point your business in the right direction with an effective marketing plan based on solid strategies, using a mix of foresight and insight.
Marketing Leadership and Management
We can help you manage and execute your marketing strategy, including managing projects, your marketing team, and outside agencies and vendors.
Marketing Analysis and Optimization
Let us set up your dashboards and get you the data you need to make crucial decisions and track return on investment.
How We Work with Businesses
Our approach of working with businesses includes the following packages. To get started, schedule a free introductory meeting with Infuse Marketing to discuss your needs and determine the best working arrangement for your organization. Ask about custom options tailored to your business’s specific needs.
Marketing Strategy & Planning
Let us craft a comprehensive marketing strategy and plan including marketing tactics to set the stage for effective marketing execution. This will involve hourly strategy sessions, research, assessment of current marketing activities and more resulting in a winning marketing plan you can execute with your team or agency.
Marketing Strategy + Management
Our most popular option includes a comprehensive marketing plan including the marketing strategy and marketing tactics, plus management of the marketing execution, either with your team, freelancers, or with our vetted and experienced network of marketing execution partners. This option also includes ongoing marketing analysis.
Just need some advise? We are here for you! This works well for start-ups or businesses that we have already worked with who no longer need full strategy and management services, but need ongoing advisory and check-ins to ensure the strategy is still on target.
