Fractional CMO Services
Work with an expert marketer at a scale that fits your business.
Infuse Marketing has extensive experience working with brands to help streamline marketing processes, audit current marketing strategies and tactics, analyze marketing and sales data to optimize current campaigns, and launch new campaigns to drive qualified leads and increase customer retention.
Companies who can benefit from our services include start-ups, recent acquisitions, SMBs with little to no marketing resources or staff, established businesses launching new products or services, or business working with agencies who need an outside perspective or middle man to manage outside vendors.
Services
Marketing Strategy, Research, and Advisory
It’s difficult to see consistent results without a solid strategy and plan, and this is essential in marketing. Successful marketing strategies are built on a solid foundation of industry research and discovery including knowing your competition, target audience and client personas, company differentiators, branding and messaging that resonates, and understanding where to best communicate your message where your target audience is engaged. These elements form the foundation of an effective marketing strategy. Infuse Marketing’s strategy sessions will result in a targeted marketing plan to help you set a solid foundation in which to implement effective marketing tactics that drive qualified leads and increase customer retention. Learn how to craft an effective marketing strategy.
Marketing Leadership and Management
Once a thoroughly defined marketing strategy is in place, execution of that strategy is the next step. Having the right team in place is essential to effectively execute the plan through digital or traditional marketing tactics, PR, and sales strategies. Infuse Marketing can help you execute your strategy by utilizing our fractional CMO service including management of your current in-house marketing team, hiring and building a team in-house or with freelancers, or by utilizing Infuse Marketing’s vetted and experienced partner network. Learn more about fractional marketing management.
Marketing Analysis and Reporting
While having a defined marketing strategy and expert execution of that strategy is essential, you will need a consistent way to evaluate its effectiveness on an ongoing basis. Infuse Marketing will help you set up your campaigns to be properly tracked, to establish and define your key performance indicators, and consistently monitor and analyze your campaigns to determine and maximize your return on investment.
Capabilities
Marketing strategy development and planning
Marketing team, agency, and vendor management utilizing our fractional CMO service
Company value proposition & messaging development
Ideal Client Persona (ICP) development
Content marketing and copywriting
Digital marketing audits, website audits and analysis
Marketing tech research and recommendations
Market research and competitive assessments
Marketing analytics, reporting, presentations
Sales enablement services
Project management and execution of marketing strategy
Marketing budget management and allocation
Our Partner Network
Infuse Marketing offers clients access to our experienced marketing execution partner network providing them with expert marketing campaign execution in the following areas.
Branding, graphic design, videography, website design, website maintenance, SEO, press releases/PR outreach, digital advertising (Google, Bing, Meta, LinkedIn, etc.), email marketing, organic and paid social media, CRM management, reputation management, sales collateral, tech stack recommendations/implementation and more.