Infuse Marketing is a fractional CMO agency partnering with businesses to help them achieve their goals through expert marketing services.
As your fractional marketing leader, we develop integrated marketing strategies, lead and manage the strategy and team, conduct market research, and analyze & optimize your campaigns to maximize return on your investment.
Is your marketing strategy aligned with your company goals?
Is it working?
If you’re struggling with these questions, you are not alone. Most companies need to check-in and ask these tough questions, at least on an annual basis, if not more frequently.
Infuse Marketing can help you develop or refine your marketing strategy to meet your company’s growth targets. We dig In to understand your industry, competition, specific niche, your mission, ideal customer personas, messaging and positioning, and design a integrated marketing strategy with specific marketing tactics that align with your business needs and growth goals.
Once your marketing strategy is established, we can help you execute on that strategy, and consistently analyze and optimize to maximize your return on investment.
Whether a start-up, small business, or an established business, we will be your strategic marketing partner providing advisory, strategy, and management expertise to help you hit your targets within your budget.
Debbie Weinstein
Owner, Fractional CMO
With over 25 years of marketing experience in marketing communications, digital marketing and marketing research spanning numerous industries and leadership roles, I have found that what I enjoy most is working with businesses to help them develop an integrated marketing and sales strategy that aligns with their business goals.
This includes understanding the mission behind the company, the competitive landscape, defining their target audience, brand messaging, and how to best communicate their value proposition to drive qualified leads and increase customer retention. These are the building blocks needed to create a solid foundation for developing a winning strategy.
I also thrive on helping businesses manage the execution of the marketing strategy including ongoing monitoring and analysis, which is crucial to understanding when to stay the course vs. when to pivot to help them achieve a positive return on investment.
SERVICES
Marketing Strategy and Advisory
Let us point your business in the right direction with an effective marketing plan based on solid strategies, using a mix of foresight and insight.
Marketing Leadership and Management
We can help you manage and execute your marketing strategy, including managing projects, your marketing team, and outside agencies and vendors.
Marketing Analysis and Optimization
Let us set up your dashboards and get you the data you need to make crucial decisions and track return on investment.
How We Work with Businesses
Our approach of working with businesses includes the following packages. To get started, schedule a free introductory meeting with Infuse Marketing to discuss your needs and determine the best working arrangement for your organization. Ask about custom options tailored to your business’s specific needs.
Marketing Strategy & Planning
Let us craft a comprehensive marketing strategy and plan including marketing tactics to set the stage for effective marketing execution. This will involve hourly strategy sessions, research, assessment of current marketing activities and more resulting in a winning marketing plan you can execute with your team or agency.
Marketing Strategy + Management
Our most popular option includes a comprehensive marketing plan including the marketing strategy and marketing tactics, plus management of the marketing execution, either with your team, freelancers, or with our vetted and experienced network of marketing execution partners. This option also includes ongoing marketing analysis.
Just need some advise? We are here for you! This works well for start-ups or businesses that we have already worked with who no longer need full strategy and management services, but need ongoing advisory and check-ins to ensure the strategy is still on target.
