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Infuse Marketing is a fractional CMO agency partnering with businesses to help them achieve their goals through expert marketing services.

As your fractional marketing leader, we develop integrated marketing strategies, lead and manage the strategy and team, conduct market research, and analyze & optimize your campaigns to maximize return on your investment.

Is your marketing strategy aligned with your company goals?

Is it working?

If you’re struggling with these questions, you are not alone. Most companies need to check-in and ask these tough questions, at least on an annual basis, if not more frequently.

Infuse Marketing can help you develop or refine your marketing strategy to meet your company’s growth targets. We dig In to understand your industry, competition, specific niche, your mission, ideal customer personas, messaging and positioning, and design a integrated marketing strategy with specific marketing tactics that align with your business needs and growth goals.

Once your marketing strategy is established, we can help you execute on that strategy, and consistently analyze and optimize to maximize your return on investment.

Whether a start-up, small business, or an established business, we will be your strategic marketing partner providing advisory, strategy, and management expertise to help you hit your targets within your budget.

headshot of Debbie Weinstein, owner of Infuse Marketing, wearing a pink suit

Debbie Weinstein

Owner, Fractional CMO

With over 25 years of marketing experience in marketing communications, digital marketing and marketing research spanning numerous industries and leadership roles, I have found that what I enjoy most is working with businesses to help them develop an integrated marketing and sales strategy that aligns with their business goals.

This includes understanding the mission behind the company, the competitive landscape, defining their target audience, brand messaging, and how to best communicate their value proposition to drive qualified leads and increase customer retention. These are the building blocks needed to create a solid foundation for developing a winning strategy.

I also thrive on helping businesses manage the execution of the marketing strategy including ongoing monitoring and analysis, which is crucial to understanding when to stay the course vs. when to pivot to help them achieve a positive return on investment.

Learn more about Debbie.

SERVICES

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Marketing Strategy and Advisory

Let us point your business in the right direction with an effective marketing plan based on solid strategies, using a mix of foresight and insight.

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Marketing Leadership and Management

We can help you manage and execute your marketing strategy, including managing projects, your marketing team, and outside agencies and vendors.

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Marketing Analysis and Optimization

Let us set up your dashboards and get you the data you need to make crucial decisions and track return on investment.

How We Work with Businesses

Our approach of working with businesses includes the following packages. To get started, schedule a free introductory meeting with Infuse Marketing to discuss your needs and determine the best working arrangement for your organization. Ask about custom options tailored to your business’s specific needs.

Marketing Strategy & Planning

Let us craft a comprehensive marketing strategy and plan including marketing tactics to set the stage for effective marketing execution. This will involve hourly strategy sessions, research, assessment of current marketing activities and more resulting in a winning marketing plan you can execute with your team or agency.

Marketing Strategy + Management

Our most popular option includes a comprehensive marketing plan including the marketing strategy and marketing tactics, plus management of the marketing execution, either with your team, freelancers, or with our vetted and experienced network of marketing execution partners. This option also includes ongoing marketing analysis.

Just need some advise? We are here for you! This works well for start-ups or businesses that we have already worked with who no longer need full strategy and management services, but need ongoing advisory and check-ins to ensure the strategy is still on target.

Marketing Advisory

Infuse Marketing Insights

Let’s collaborate.

  • "Debbie at Infuse Marketing has expertly advised and guided us to evaluate and optimize our current marketing strategy and tactics to better align with our business goals. Acting as CompuCycle's fractional marketing leader, she effectively manages the execution of the marketing strategy, agency partners, and aligns our marketing with sales activities to track our return on investment."

    Kelly Adels Hess
    CEO of CompuCycle

  • "Debbie has done work for me and has done a great job. She brings her market research background together with the rare combination of creativity and strategic thoughtfulness. Thanks for your good thinking and execution!"

    Steven Graubart
    CEO of Community Hospital Partners

  • "Debbie has increased our social media 110%. She also took the time to learn about our business, and helped our employees learn what to do in the field. The fact that she learned our business has allowed her to do professional postings without having to call us every hour."

    Rick Levington
    CEO of Precious Baby Protectors and Pool Guard Texas

  • "Debbie is so creative, she has done an amazing job with my website!"

    Caron LaMay
    Owner of LaMay Designs

  • "I worked extensively with Debbie on several design and branding projects over the past few years, and what a joy she is to work with! Her professionalism, responsiveness, and attention-to-detail contributed greatly to the success of our projects. I look forward to working together again!"

    Julie Riley
    Principal at j.riley creative LLC

  • "Debbie was the epitome of professionalism when managing our high-demand clients. She went above and beyond to get at the heart of what our clients wanted (even when they didn't know it themselves) and worked with the internal team to deliver high-quality marketing services to each and every client.”

    Charlene Petuship
    Director of Agency Operations at Mind Machine