5 Easy Tips for Writing Compelling Content Your Target Customer Wants to Read

Content Marketing and writing compelling content for email, social media, and web can be daunting. Especially if you busy running your business and don’t have time or the resources. However, it’s not that difficult if you understand the building blocks of writing informative and value-added content for your audience. In this blog post, we outline some main components for writing great content that will be engaging for your target audience, along with some tips for creating efficiencies.

Content Marketing sounds time consuming and, and for some, challenging. Not a writer? Don’t know what to write about? It’s not as difficult as it sounds. Especially now that artificial intelligence (AI) is here. But even if you are using AI resources, there are still fundamentals of writing good content that apply. Here are my tips for developing blog post content, topics for e-newsletters, and social media posts that educate, solve your target customers’ problems, and keep them engaged and coming back for more!

1. Know your audience.

If you’ve been in business for a while or you’ve done your homework, you should already know who your ideal customer profiles (ICPs.) Middle aged women, pregnant women, millennials, the elderly? You need to know who your audience is and their buying behavior, likes, and interests, otherwise, how can you provide something of value to them? If you need help, set up a Google Analytics account to learn the demographics of your website visitors. Another great way to easily understand your ICP is to analyze your customer data and formulate an ICP for each type of product or service you sell. Then, do research on your ICPs to understand everything you can about them. What pages on your website are they clicking/reading? What email content do they engage with? What social channels and posts do they frequent and like/click? Understanding your ICPs is critical to be able to provide good content they will engage with.

2. Write content based on your ICPs pain points, interests, and needs.

What do your ICPs want to read about? What problems do they have that need to be solved? Do your products and services help solve them? Hopefully so! Start with a similar or related problem and write a blog post about tips for solving these problems. For example, a company that sells infant car seats could write a blog post about the “Top 10 ways to baby proof your home.” This is a similar “problem” (baby/child safety) that needs to be addressed, but it doesn’t directly tie back to the product they are selling (infant car seats) but is in the same industry (baby industry) and is probably a concern for new parents. This way, it’s not “sale-sy” and educates and solves a problem for the reader that they are most likely interested in reading…and they may even “share” the blog post with friends who have children or who are about to have children.

3. Stretch out your content into multiple blog posts or content pieces.

So, you have your blog post idea. Great! Is it robust enough to split it into smaller sections so you can do a Part 1, 2, or 3 into multiple blog posts? Provide other resource links on the topic to stretch it into even another blog post. This is a great way to use your content for several weeks in order to get multiple blog posts, e-newsletters, and social media posts.

4. Publish your content over several online channels, like mini-campaigns.

Utilize your content across multiple channels. Alert your followers/clients about it in an e-newsletter to drive traffic to your blog. Write a Facebook, Instagram, or LinkedIn post about the blog post and link to your website. You can even turn your written content into a YouTube video! But remember to post your content where your ICPs are already engaged.

5. Solve the problem and direct them where to get help.

Does your company’s products or services solve the problem directly? If so, at the end of the blog post, provide a link to the product or service web page on your website that solves the problem. Such as “For more information about [said problem] learn how [your company] can help with our [product/service.] Make sure you have a “call to action” on the product/service web page you are directing the reader to with instructions on how they can purchase or contact your company to learn more.

So, there you have it! One blog idea created multiple blog posts, a targeted email campaign, and several social media posts based on your ICPs interests without directly trying to sell them anything! That is what content marketing is all about. Knowing your target customer, developing content based on their needs and interests, and educating and entertaining them with interesting, relevant, timely information communicated to them where they typically engage.

Also read our blog post on Creating Social Media Content is Easier Than You Think.

For more information on Infuse Marketing’s services, contact us or schedule a free introductory call to assess your needs.

Infuse Marketing, LLC

Infuse Marketing is a marketing consultancy offering fractional CMO services, marketing strategy, marketing analysis and marketing management services.