Growing a business requires a strong marketing function, but one of the biggest challenges companies face is knowing how to build their marketing team. Should they start with a social media manager? A digital ads specialist? Or a junior marketing generalist? While these roles are important, hiring the right marketing leader first sets the foundation for long-term success. However, for start-ups, small businesses, or middle market businesses who aren’t financially ready to hire a full-time marketing leader, considering a fractional marketing leader, such as a fractional CMO, is the perfect solution.

When it comes to marketing your business, one of the most significant decisions you'll face is whether to build an in-house marketing team, hire an agency, or adopt a hybrid approach. This decision isn't one-size-fits-all. In this blog post, we breakdown the main decision points to consider.

Digital marketing agencies play a vital role in helping businesses reach their target audience and achieve their marketing goals. However, not all digital marketing agencies deliver the same level of results. So, how can you ensure that your digital marketing agency is doing a good job?