Growing a business requires a strong marketing function, but one of the biggest challenges companies face is knowing how to build their marketing team. Should they start with a social media manager? A digital ads specialist? Or a junior marketing generalist? While these roles are important, hiring the right marketing leader first sets the foundation for long-term success. However, for start-ups, small businesses, or middle market businesses who aren’t financially ready to hire a full-time marketing leader, considering a fractional marketing leader, such as a fractional CMO, is the perfect solution.