For start-ups navigating the complex world of marketing on a limited budget, building a robust marketing department can seem like a daunting task. With limited resources, every decision carries weight, and missteps can delay growth and drain precious capital. That’s why hiring a fractional Chief Marketing Officer (CMO) as your first hire can be a game-changer. In this blog we explore how a fractional CMO can help start-ups develop a cost-effective go-to-market strategy, build a lean but effective marketing team, and maximize your budget by utilizing affordable freelancers and cutting-edge AI tools.

We’ve heard it many times, CEO’s or business owners don’t need to know how to do everything, they just need to know how to hire the right people who can. One area in business where business owners struggle to delegate is marketing. Why is this?