Planning for the new year can feel daunting for start-ups, small businesses, PE-backed companies, and mid-market organizations—especially if hiring a full-time Chief Marketing Officer (CMO) or marketing leader isn’t in the budget. But don’t let limited resources hold you back from creating a strong marketing strategy that drives growth. In this post, we’ll explore why hiring a fractional marketing leader is the smartest move for companies looking to scale without breaking the bank, along with other cost-effective strategies.

When it comes to marketing your business, one of the most significant decisions you'll face is whether to build an in-house marketing team, hire an agency, or adopt a hybrid approach. This decision isn't one-size-fits-all. In this blog post, we breakdown the main decision points to consider.